Effective Use of the "Bully Pulpit"? Obama takes bankers to task

Is this an effective use of the bully pulpit? Is Obama going to get results by taking on the bankers in a public way? It seems to me that without asking Congress for new legislation, this is the only tactic the President has at this time. It seems that he is having some impact on the big bankers, but is Obama, as portrayed by the media, coming across as "being tough on the fat-cats" or a desperate guy with few options? What do you think?

First from Monday night's newscast:

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A day earlier, on a broadcast of "60 Minutes":

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